A new chapter and fresh look at The Council

How our firm has evolved from a grassroots angel community into a modern, institutional VC firm.

We're launching a new brand today.

Six years ago, The Council Angels started as a grassroots angel investing community. After some early success angel investing and growing the network, I launched The Council Capital in late 2021. What began as a side project has evolved into an institutional VC firm backing First Builders: senior operators from high-growth companies who are transforming essential industries like healthcare, manufacturing, and law with technology.

Why Now

These trillion-dollar industries are finally reaching their technological tipping point. Healthcare alone is a $4.3T sector where infrastructure, workflows, and systems haven't fundamentally changed in decades. The venture ecosystem is waking up to this opportunity, but we've been positioning for it since day one. The rebrand reflects that conviction: we're not just another VC firm. We're the firm purpose-built to identify and support the operators who will transform these industries.

This rebrand was also a full-circle moment for me. Growing up, my dad ran a digital branding agency for 15 years. Around our dinner table, we'd discuss logos, strategies, and ICPs. He's the reason I fell in love with company building before I even knew what VC was. When it came time to evolve our brand, I brought him in to help. (Here's your nudge to work with your parents if you can!)

A full-circle moment with my dad, Ed Illig, who taught me to love building brands long before I knew what venture was.

What changed

We're building an institutional VC firm

Our old logo worked for a grassroots community. But we've grown up: we've backed more than 30 First Builders when they were just tiny teams with early products and little to no revenue. Only four years in, our portfolio is generating $96M in annualized revenue with markups across the portfolio by firms like Founders Fund, Coatue and Scale Venture Partners. We needed a brand that could stand alongside the best firms in our industry and signal where we're headed: top 1% performance, decoupled from boom and bust cycles.

Our new look is designed to stand alongside institutional giants that we collaborate with and invest ahead of

We dropped the "the"

Dropping "the" in the logo gives us more flexibility in placement. A lot of folks still say "The Council" out loud including myself. I'm not planning on stopping and neither should you :)

We let the operating principles that guide our work drive the new look

These aren't just values. They're the edge that lets us identify and support operators who will build the next wave of breakthrough companies:

Technical: We invest in areas we know and can help with: vertical AI and software applied to industrial sectors (Dirac), healthcare (Rezilient Health), and critical functions (GC AI). Our firm is built by engineers and scientists: I studied mechanical engineering and my partner Rachel Tsui has a PhD in biochemistry. We both caught the tech bug but lean on our analytical roots to evaluate companies. This technical fluency lets us spot operators solving real problems, not just chasing trends. 

A palette designed to capture the depth of the essential industries vertical AI is transforming.

Fast: First Builders are high-slope operators who created processes, products, and teams from scratch at prior companies. We've seen time and again that they leapfrog typical first-time-founder pitfalls, reaching product-market fit faster and scaling strategically from there. Our speed in diligence and decision-making matches theirs. We can move from first call to term sheet in weeks when we see the right profile.

Substantive: We focus on what endures. For us, being substantive means grounding our work in quality, from the rigor of our investment decisions to the depth of the ideas we share. We take seriously the fiduciary responsibility that comes with deploying our LPs’ capital, and this discipline enables us to drive top-tier performance while remaining decoupled from boom-and-bust cycles. It’s why we invest pre-FOMO and partner with First Builders tackling critical problems in essential fields like healthcare, law, and manufacturing.

Trusted: Fiduciary responsibility is important to us in everything we do. LPs trust us to manage their capital, and founders trust us as their first call on a bad day. Through The Council Angels network of 220+ operators and our First Builders podcast, we build relationships with potential founders years before they're ready to start companies. When they do, we're not strangers pitching them. Instead, we're partners who've already earned their trust.

A logo that reflects who we are: technical at the core, fast when it counts, substantive in our decisions, and trusted by the operators we support and LPs we serve.

Demystifying: We share topics in plain language. VC is riddled with financial jargon. We break it down so that any new angel, founder, or LP in our community can get clarity on what actually matters. This accessibility helps us source better. When operators understand venture, they're more likely to reach out when they're ready to build.

Quiet Power: Behind the curtain, we help founders get deals done by building relationships with downstream firms and keeping a pulse on the market. We also help founders navigate tricky situations that will never see the light of day on social media. This behind-the-scenes work is where real value gets created and where trust is earned.

We chose Roboto and Roboto Mono for their clarity and precision. Roboto keeps our communication approachable and readable across long-form writing, while Roboto Mono reflects the technical roots of our work. Together, they give us a type system that’s modern, accessible, and built for depth.

The new brand reflects where we’re at now and where we're going. We've spent six years building the infrastructure to find and support First Builders before anyone else sees them coming. Four years into Fund I, with $96M in annualized revenue generated and a portfolio performing well above top decile, the thesis is proving out.

This is just the beginning.